New products

Get your hands on Smoosho's Super Squeeze Glow in the Dark Polyhedron! Its dynamic shape is ideal for firm, satisfying squeezes, with just the righ...

Add a touch of luxury to baby's bath time with this soft and fluffy 100% cotton Sophia Garden Baby Hooded Towel. Crafted from absorbent premium ter...

Cat napkins, adorned with playful feline illustrations, bring a whimsical and charming touch to any table, making them a purr-fect choice for cat l...

The beautiful May Gibbs Gumnut Baby on Leaf Hanging Decoration is a wonderful addition to the Urban Products Christmas Range. These adorable Austra...

Daisy napkins add a cheerful and fresh touch to any table setting, with their delicate floral design bringing a sense of brightness and elegance to...

This adorable Curly Furry Friend by Urban Products is the perfect companion for little ones! Made from ultra-plush fabrics and child-safe trimmings...

Soft, golden and irresistibly squishy, The Big Squij Croissant delivers a comforting bakery-inspired design with strong visual appeal. With its cur...

Soft, bright and irresistibly squishy, The Big Squij Duck brings a playful animal design with strong visual appeal. With its smooth shape, bold yel...

Go bananas! This oversized squishy banana is soft, slow-rising, and irresistibly squeezable. A fun stress-relief toy and a playful addition to any ...

Perfect for brightening your kitchen or office, this mug combines everyday function with a playful sense of style. It also makes a thoughtful gift ...

This adorable Curly Furry Friend by Urban Products is the perfect companion for little ones! Made from ultra-plush fabrics and child-safe trimmings...

This adorable Silicone Rattle will be your baby's constant companion and is sure to become an instant favourite. It’s made of soft, safe silicone t...

Celebration napkins featuring a champagne bottle design bring an elegant and festive flair to any event, perfectly complementing toasts and special...

Soft and gentle against baby’s delicate skin, the Forest Retreat Wash Cloths are 100% cotton backed with absorbent, fluffy terry towelling. Perfect...

The plush Mr Mouse Shelf Hanger Decoration by Urban Products is a beautiful addition to your Christmas decoration collection. Beautifully designed ...

This adorable soft toy by Urban Products is the perfect companion for little ones! Made from ultra-plush fabrics and child-safe trimmings, little o...