Soft Toys

To celebrate 25 years of sharing joy, Jellycat are proud to introduce Jack Jellycat (the 9th generation of cat!) This tuxedo cat has soft tufty fur...

This adorable Curly Furry Friend by Urban Products is the perfect companion for little ones! Made from ultra-plush fabrics and child-safe trimmings...

This adorable Curly Furry Friend by Urban Products is the perfect companion for little ones! Made from ultra-plush fabrics and child-safe trimmings...

FlatOut bear is a unique product used by little ones as a toy and comforter. These cute bears are made from 100% Australian sheepskin and have a ba...

This adorable Curly Furry Friend by Urban Products is the perfect companion for little ones! Made from ultra-plush fabrics and child-safe trimmings...

Say hello to the dear little hopper that started it all: the one, the only – Bashful Bunny! She’s a loyal friend and cheerful companion who always...

This adorable Curly Duck Soft Toy by Urban Products is the perfect companion for little ones! Made from ultra-plush fabric and child-safe trimmings...

As an esteemed 'salad stylist', Amuseable Aubergine takes her culinary responsibilities seriously. Never one to wilt under pressure, this glossy ...

The Warmies Green Dinosaur Heat Pack is a cute and cuddly heat pack perfect for a big hug of warmth on cold days. Simply place in microwave for the...

Where her cousin Amuseables Sports Football has firm opinions on fancy footwork and formations, Jellycat Football prefers a more relaxed game. Blu...

Bashful Rufferty Black & Cream Puppy might look like your average black-and-cream bundle of joy – but don’t be fooled. He’s got an origin story...

He may not have a curl out of place, but Ramsley Sheep is always on the move!  When he’s not coming first (again) in the community fun run or prac...

Wherever you’re headed, the Bartholomew Bear Backpack is ready to come along. Made from the same super-soft fudge fur as the beloved Bartholomew Be...

Small in size but big on character, the Jellycat Jack Bag Charm is modelled after the icon himself, Jellycat Jack! Designed for collectors and fans...

Ideal for fans of Little Pup, the Little Pup Bag is shaped just like the Jellycat Post Office’s smallest recruit. In cocoa and cream with those un...

Ideal for fans of Little Pup, the Little Pup Bag is shaped just like the Jellycat Post Office’s smallest recruit. In cocoa and cream with those unm...

Amuseables Camembert is here to spread cheesy joy. This cream suedette cheese has stitched rind detail, and is topped with sprigs of suedette rosem...

Every morning, rain or shine, Amuseables Sweetcorn is the first to cannonball into the lake – kernels and all! An open-water swimmer by choice and...

Bring a little calm to bedtime with the Bartholomew Bear Musical Pull. Featuring a soft cream star with the tiniest Bartholomew Bear tucked beneath...

Amuseables Carrot has been going missing. Or so claims Timmy Turtle, who’s currently in disguise (in his Garden Gnome outfit) to catch the culprit...

Amuseables Ivy is going up in the world. Determined and ambitious, she succeeds at anything she puts her mind to. She’s had her fair share of fail...

This Urban Junior Koala rattle is soft and easy for little fingers to grasp. These super cute rattles will provides hours of comfort and fun. Measu...

Since she was a chick, Keli Pelican dreamt of having her own talk show. She got her start interviewing Chip Seagull about the fanciest foods he’d ...

Dependable, reliable, and always smiling, Pebble’s the sort of pal who’s there whenever you need her. And even if she doesn’t say too much, she’ll...

Dubbed ‘an oncoming tide of talent’, Roarwell Sea Lion has been treading the boards his entire life, and he’s no stranger to stealing the spotligh...

Fancy Carp is world-renowned for the elegance of her furniture store. If a sofa isn’t opulent, she’s simply not interested. She’s the one Festival...

Amuseables Sun has discovered a new passion: roller skating. At dawn one summer solstice, she slipped on her skates and discovered the pure joy of...

Pinchsnap Crab has a job he takes very seriously. Not just anybody can be a pillow tester – it takes a lot of time and effort. 12 hours per shift, ...

Stunt double to the stars, Larry Lobster is hard at work on the new nautical action spectacular Ocean’s Edge. After spending the workday hanging of...

Maffles Manatee is a candle connoisseur. Personal favourites include Ocean Breeze (there’s no scent like home) and Candyfloss – he’s never tasted ...

Amuseables Baguette is the official doorman at the prestigious Jellycat Patisserie, where only the finest pastries mingle. He greets every guest w...

Amuseables Life Ring loves to be noticed. Bright orange, bold white bands and sliders that shout “look at me”, this charmer floats through life ha...

Amuseables Soyella Edamame Bean is the spirited cousin of Amuseables Bean. When these two meet, the energy skyrockets. She’s sleek, strong and jus...

Cream ‘Berry’ Bunny has found her calling hosting the world’s cosiest tea parties, where every guest gets a handpicked flower and a homemade cupca...

At first glance, Amuseables Codhi Californian Roll looks a touch exotic – all bright elegance and West Coast confidence. But don’t be fooled: he’s...

As party planner Amuseables Cracker’s faithful assistant, Amuseables Coneroi Temaki is a conic coordinator of iconic events. He’s very hands-on, d...